Darren Lim is a proven leader and executive with over 18 years of experience in the marketing industry. Over the years, he has worked with an impressive portfolio of fortune 500 brands in the Asia Pacific region. Diverse experiences also include mega program activations for brands and international participants in Beijing Olympics 2008, Shanghai World Exposition 2010, Astana Expo 2017 and most recently Dubai Expo 2020. He has also previously held key executive roles with experiential marketing agencies such as George P. Johnson/ Project:Worldwide and Pico Group. In his previous role prior to joining Cityneon, Darren Lim was the Senior Vice President of Pico+, spearheading the growth of Pico+ in China as well as its rollout and expansion in other regions including Asia Pacific, the Middle East, the UK and the US. He was also the Head of the Pico Global Activation that is responsible for driving the growth of Pico group globally. Darren also holds a 2nd Upper Honors Degree in Electrical and Electronics Engineering and did his executive programs with both NUS and CEIBS.