Posted on: 2nd May, 2018
Mainboard-listed Cityneon Holdings Limited (SGX:5hJ) (“Cityneon”, the “Company”, “城贸控股有限公司” or collectively with its subsidiaries, the “Group”) is pleased to announce that the Group signs a multi-year licensing deal with Lionsgate for The Hunger Games: The Exhibition.
Continuing its mission to expand blockbuster exhibitions globally, Victory Hill Entertainment (VHE), a wholly-owned subsidiary of Cityneon, has inked a deal with global content leader Lionsgate to acquire the licensing rights to The Hunger Games: The Exhibition. The accretive licensing agreement provides an outlet for immediate revenue streams and profits, and marks the fourth blockbuster brand IP for Cityneon, the worldwide leader in immersive exhibitions.
The licensing deal allows Cityneon to expand the global territory of the attraction, which has successfully toured New York, San Francisco, Sydney, and Louisville. The agreement also provides Cityneon with a first right to produce future traveling exhibits for the studio.
“By partnering with major studio Lionsgate and adding their strong brand, The Hunger Games, Cityneon continues to successfully grow worldwide and to share immersive experiences with movie fans around the globe.” said Executive Chairman & Group CEO of Cityneon, Ron Tan.
The Hunger Games: The Exhibition celebrates the blockbuster The Hunger Games franchise and Katniss’s epic journey like never before. This dynamic exploration of the art, science, pageantry, and history of the world of Panem features more than 1,000 authentic costumes and props, immersive themed environments, and set recreations that highlight the technological wizardry and amazing artistry that brought this world to life. High-tech, hands-on interactives let you dive into exciting behind-the-scenes content, engage deeply with the world of the films, and discover a whole new side of the stories that took the world by storm.