Cityneon, a global experience entertainment company, and Victory Hill Exhibitions have announced a new interactive experience based on the popular Transformers IP. This will debut in North America next summer, followed by a China tour in Q4 2022.

In Transformers: The Experience, visitors will have the chance to test their skills, choosing to be on the side of the Autobots or the Decepticons in their intergalactic battle. The hands-on attraction will immerse guests in the world of the Transformers, allowing them to train with the likes of Optimus Prime and Bumblebee, scoring against Megatron and Starscream.

Immersing visitors in the Transformers universe

The Transformers franchise has fans around the world, across borders and generations, thanks to its films, TV shows, video games, toys, live-action experiences and theme park attractions.

“We have been working with Victory Hill Exhibitions to create an experience that will immerse guests in the Transformers universe and wow them from the moment they enter,” says Matt Proulx, Head of Location Based Entertainment at Hasbro. “We’re excited for Transformers fans of all ages to discover that there’s more than meets the eye at Transformers: The Experience.”

“Hasbro is one of the Group’s first partners in our foray into immersive experiences,” adds Ron Tan, Cityneon’s Executive Chairman and Group CEO. “Our partnership has come a long way and I am excited to see the newly created and multi-million dollar production – Transformers: The Experience premiere in North America and China in 2022.”

For more information about Transformers: The Experience, visit the website here.

Cityneon is also celebrating the premiere of Machu Picchu and the Golden Empires of Peru which opens at the Boca Raton Museum of Art in South Florida this month. This features the largest Andean gold collection ever to travel the world, together with a brand new immersive and interactive VR experience.